Ericsson Vision

Da qualche tempo (già quando mi trovavo in 3 Italia) Ericsson tenta di studiare e prevedere gli andamenti  del mercato di IPTV e Mobile TV. Notoriamente Ericsson produce molto materiale per alimentare e sostenere le sue tesi: il fattore che la contraddistingue è che sviluppa poche (improbabili) ipotesi quantitative sul mercato e tanti esempi di possibili use case tecnologici.

Anche nel caso IPTV/Mobile TV non è stata da meno:

Sito su Capacity, Interactivity e Mobile Advertising.

Slide relative a IPTV e Mobile TV.

About the author

Luca De Felice, graduated in Management and Strategic Engineering at Politecnico di Milano and Executive MBA Alumni of ESCP Europe, is Senior Manager at Discovery Reply (Reply Group). He has +6 years of professional experience in Marketing, Project / Product Management, Innovation Management and Business Development and he daily explores new ways for the creation of innovative concepts in the Telco, Media and Internet sectors. Open-minded, creative and, at the same time, pragmatic, his passion for Strategic Marketing has allowed him to win the Nokia University Program contest in 2005 and the Reply Innovation Award in the 2008. Luca De Felice is the author of the book “Marketing conversazionale. Dialogare con i clienti attraverso i social media e il Real-Time Web di Twitter, FriendFeed, Facebook, Foursquare” (De Felice L., 2011, Second Edition, “Il Sole 24 Ore”, Milan). He contributes to some newspapers and hi-tech magazines, attends conferences and seminars as speaker and holds corporate training courses focused on the topics covered in the book.

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