Osservatorio sulla Multicanalità

Afflitto dal dispiacere per non aver partecipato all’incontro tra blogger di ieri sera, segnalo il convegno organizzato dal Politecnico di Milano, Osservatorio multicanalità 2008: la multicanalità lascia o raddoppia?, uno degli appuntamenti più attesi dalla business community italiana. Per l’occasione IGN, testata on line del gruppo Adnkronos, oggi segue in diretta sul proprio sito, a partire dalle 9:30, l’evento che vede la partecipazione dei responsabili del progetto (Giuliano Noci e Andrea Boaretto in primis), nonché dei “main sponsor” e dei “media partner”.

About the author

Luca De Felice, graduated in Management and Strategic Engineering at Politecnico di Milano and Executive MBA Alumni of ESCP Europe, is Senior Manager at Discovery Reply (Reply Group). He has +6 years of professional experience in Marketing, Project / Product Management, Innovation Management and Business Development and he daily explores new ways for the creation of innovative concepts in the Telco, Media and Internet sectors. Open-minded, creative and, at the same time, pragmatic, his passion for Strategic Marketing has allowed him to win the Nokia University Program contest in 2005 and the Reply Innovation Award in the 2008. Luca De Felice is the author of the book “Marketing conversazionale. Dialogare con i clienti attraverso i social media e il Real-Time Web di Twitter, FriendFeed, Facebook, Foursquare” (De Felice L., 2011, Second Edition, “Il Sole 24 Ore”, Milan). He contributes to some newspapers and hi-tech magazines, attends conferences and seminars as speaker and holds corporate training courses focused on the topics covered in the book.

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