He has +14 years of professional experience in Marketing & Sales, Project / Product Management & Agile Methodology, Innovation Management, Digital Transformation, Business Planning and Business Development in the Telco&Media (Vodafone), FMCG (Reckitt Benckiser), Banking and Retail sectors (Reply consulting). He managed several national and international projects, frequently working with C-Level in regards to digital strategy, digital marketing, e-commerce, CRM, customer profiling, customer experience, loyalty programs, mobile (m-site & App), omnichanneling, artificial intelligence, smart stores & digital signage, social media and augmented reality.
Through his on-the-ground experience, he leads the development and implementation of digital go-to-market strategy, managing the entire programs from concept definition, multi-skill task force management till the delivery of the marketing initiative.
He is Professor of Il Sole 24 Ore “Strategic marketing & digital communication” Executive Master. He is the author of the book “Conversational Marketing. Dialoguing with the customers through Social Media and the Real-Time Web of Twitter, FriendFeed, Facebook, Foursquare” (De Felice L., 2011, Second Edition, “Il Sole 24 Ore”, Milan). He contributes to some newspapers and magazines, attends conferences and seminars as speaker and holds corporate training courses.
Since 2020 he is Basic Business Coach.